The Name

Vincit (pronounced “Veen-sheet”) is a latin word translated literally to mean “conquering.” While it is unlikely to be used that way in isolation, what’s more important is where I came up with and solidified this name for my brand. My name is Drew Wilson, and the name “Wilson,” historically can be traced back to Scotland, as a derivative of “William,” and then even farther from “Wil.” There is some debate as to whether the name started due to the Viking settlers who arrived in Scotland during the medieval era. Which, in either scenario, my heritage also includes Irish and English, so I’m also well attuned to the Viking and Celtic lineage of old as well as the history of the British Empire that accelerated during the 17th century. But let’s focus back on the Scottish part for now.

The Wilson Family Crest motto is “Vincit que se vincit,” which means, “He conquers, who conquers himself.” In other words, the one who can conquer himself, can conquer all. This motto was generally used as a war cry, as the “conquering” part suggests, but it wasn’t really used that frequently. In fact, most family crests didn’t use a motto as part of their design up until the start of the 17th century. I chose to isolate the word “Vincit” and make it a part of my little design studio not only because it is a part of my heritage, but because I like the message it sends when you translate it literally to “Conquering Design Co.” There is this idea of never-ending practice; the never-ending grind that takes place when coming up with something to create.

To pay homage to my heritage, and to keep that strong work-ethic in tact, I design most everything by hand in the beginning to give it a rough and authentic look, something that you don’t just whip up on the computer in a few minutes. This helps me practice to get better, and it helps give you something more authentic than you might have found elsewhere.